DirecTV

AT&T’s Digital Marketing Group was using a combination of Jira and local file servers to manage their work: advertising, Web sites, and digital program guides for millions of subscribers. Files would be named something cryptic like program-guide-123-v14-finalfinal.psd, and there were many mistakes and lost hours as they tried to find—and manage—all that artwork across three geographically-separate offices.

The workflow system we built for them organizes projects, manages approvals and versions for each asset, and provides a rich suite of communication and collaboration tools to the team members. Deep integration with Jira means that artists can stay focused on their work, and spend less time managing tickets. Creative Directors can review entire campaigns, or just a selection of assets, and provide feedback as needed. And traffic managers can keep their eyes on everything at once, and know exactly where a project stands.

DMG-Hub
The Dashboard shows each user their own work
DMG-Hub
A powerful search engine makes it easy to find anything
DMG-Hub
Campaigns organize projects into related work
DMG-Hub
Project pages show team members every detail at a glance
DMG-Hub
Each asset shows its versions and comments to guide the artists toward the finish
DMG-Hub
Team members and approvers are managed in one place

This system is built with Ruby on Rails, and hosted on Amazon Web Services’ LightSail virtual servers. Artwork is converted automatically on upload into Web-friendly formats and sizes. Original versions are always available for download, too. The search engine is able to locate matching campaigns, projects, and assets in one set of results. And the DMG is able to maintain its productivity—and sanity—despite an overwhelming workload.